Product Design Team Values
These values were conceived at day long offsite, and later refined in multiple copy writing sessions by the entire Product Design team at moovel.
Once our values were unanimously agreed upon, I began exploring visual concepts that allowed our punchy titles to speak first and foremost. The final result is a visual nod to each value receiving eye-popping color gradients that weave into their neighboring value.
Printed posters can be seen hanging about in various hangouts around the moovel office, and digitally among the Apple TVs used in our conference rooms.
01 WELCOME EVERYONE TO THE PROCESS
While it's our responsibility to guide the design process, successful products come from teams specialized in many different disciplines. Part of our responsibility is to bring these disciplines together to solve complex problems.
Never look at anything through a single lens
Don't keep any failures to ourselves; help others learn from our mistakes
Encourage healthy debate, but know when to stop and commit to a direction
02 Make Technology Invisible
The environment around us is quickly becoming overloaded by the technology we use on a daily basis. We believe that technology should be leveraged to the benefit of our customer.
Don't take time or attention away from our users without providing value
See the beauty in friction; use technology as a tool to teach
"Time in app" is not a success metric, "confidence in app" is
03 Experiment LIKE A SCIENTIST
We use a continuous discovery process to help reduce risk and validate assumptions. Driven by curiosity, we always ask "Why?". Gathering, analyzing, and synthesizing data allows us to make informed decisions.
Use a mixture of qualitative and quantitative data to support your ideas
Challenge the assumptions of yourself and others
Be driven to find answers
04 TELL COMPELLING STORIES
Storytelling is a core pillar of human nature. Using research and observation we can tell a more engaging story that resonates with the receiver. We tell stories to foster connections, empathize with others, and as a form of communication.
Use storytelling to communicate ideas, gain alignment, and build empathy
Always turn unstructured data and information into something easy to understand
Having alignment in language is a key to being most effective
05 CRAFT EXPERIENCES FOR HUMANS
Our work serves a diverse group of people in many areas of the world. We don't assume everyone we design for is of the same race, gender, ability, or socioeconomic background.
Don't let our own experiences define the scope in which we design
People are complex beings that want to feel a sense of safety and belonging
Our experiences don't start or stop with technology
06 BE THE VOICE OF THE CUSTOMER
Too often we get caught up debating our own subjective opinions. While we should use our expertise to influence our work, it’s important to constantly validate that our ideas are meeting the needs of the customer.
Get outside and test the product with real people in real environments
Design experiences that adapt to their context
Don't allow the ego to interrupt innovation