Product Design Team Values

These values were conceived at day long offsite, and later refined in multiple copy writing sessions by the entire Product Design team at moovel.

Once our values were unanimously agreed upon, I began exploring visual concepts that allowed our punchy titles to speak first and foremost. The final result is a visual nod to each value receiving eye-popping color gradients that weave into their neighboring value.

Printed posters can be seen hanging about in various hangouts around the moovel office, and digitally among the Apple TVs used in our conference rooms.


01 WELCOME EVERYONE TO THE PROCESS

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While it's our responsibility to guide the design process, successful products come from teams specialized in many different disciplines. Part of our responsibility is to bring these disciplines together to solve complex problems.

  • Never look at anything through a single lens

  • Don't keep any failures to ourselves; help others learn from our mistakes

  • Encourage healthy debate, but know when to stop and commit to a direction

 

02 Make Technology Invisible

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The environment around us is quickly becoming overloaded by the technology we use on a daily basis. We believe that technology should be leveraged to the benefit of our customer.

  • Don't take time or attention away from our users without providing value

  • See the beauty in friction; use technology as a tool to teach

  • "Time in app" is not a success metric, "confidence in app" is

 

03 Experiment LIKE A SCIENTIST

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We use a continuous discovery process to help reduce risk and validate assumptions. Driven by curiosity, we always ask "Why?". Gathering, analyzing, and synthesizing data allows us to make informed decisions.

  • Use a mixture of qualitative and quantitative data to support your ideas

  • Challenge the assumptions of yourself and others

  • Be driven to find answers

 

04 TELL COMPELLING STORIES

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Storytelling is a core pillar of human nature. Using research and observation we can tell a more engaging story that resonates with the receiver. We tell stories to foster connections, empathize with others, and as a form of communication.

  • Use storytelling to communicate ideas, gain alignment, and build empathy

  • Always turn unstructured data and information into something easy to understand

  • Having alignment in language is a key to being most effective

 

05 CRAFT EXPERIENCES FOR HUMANS

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Our work serves a diverse group of people in many areas of the world. We don't assume everyone we design for is of the same race, gender, ability, or socioeconomic background.

  • Don't let our own experiences define the scope in which we design

  • People are complex beings that want to feel a sense of safety and belonging

  • Our experiences don't start or stop with technology

 

06 BE THE VOICE OF THE CUSTOMER

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Too often we get caught up debating our own subjective opinions. While we should use our expertise to influence our work, it’s important to constantly validate that our ideas are meeting the needs of the customer.

  • Get outside and test the product with real people in real environments

  • Design experiences that adapt to their context

  • Don't allow the ego to interrupt innovation


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